Our People

Meet the Team

The people behind Vencat Wellness bring together decades of expertise in food innovation, entrepreneurship, and wellness advocacy.

Emily Vencat

Emily Vencat

Founder, Vencat Wellness

Emily Vencat is a food innovation leader, journalist, and wellness advocate with nearly two decades at the forefront of nutritional product development. Her path began with a Barnard College, Columbia University education in English & Philosophy and an Oxford postgraduate foundation — a grounding in critical thinking that shapes everything she does.

Before entering the food world, Emily built an acclaimed career in journalism as a London-based Correspondent for Newsweek covering global business trends, and as a Business Writer for The Associated Press during the 2008 global financial crisis. That discipline of research and storytelling now infuses the way she approaches food science and product development.

Since joining YouBar in 2006, Emily has overseen the creation and launch of hundreds of nutritional products, helping visionary food entrepreneurs bring their ideas to market and onto the shelves of Whole Foods, GNC, The Vitamin Shoppe, and beyond. She is also a published author, co-authoring Custom Nation with Anthony Flynn, published by Simon & Schuster.

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Food Science & Innovation Formulating protein bars, pastries, snacks, and functional foods
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Published Author & Journalist Newsweek, The Associated Press, Simon & Schuster
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Columbia & Oxford Educated B.A. in English & Philosophy from Barnard College, Columbia University
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Anthony Flynn

Founder & CEO, YouBar Inc.

Anthony Flynn is the Founder and CEO of YouBar, the Los Angeles–based manufacturer and developer of custom nutritional products that has become a leading name in the protein and better-for-you food industry. Under his leadership, YouBar has grown from a bold startup idea into an industry powerhouse recognised by The New York Times, Good Morning America, ABC News, and The Today Show.

A graduate of the University of Southern California, Anthony brings a forward-thinking entrepreneurial mindset to everything he does. He created the innovative Celebrity Dieticians programme, enabling nutrition experts to monetise their fan bases through customised nutrition bars — with manufacturing and fulfilment handled entirely by YouBar. This programme exemplifies his commitment to finding creative, scalable solutions in the wellness space.

Anthony is also a published author, co-writing Custom Nation with Emily Vencat — the definitive guide to mass customisation in business, published by Simon & Schuster. Known for his dedication to product quality and his reputation as an innovative, forward-thinking leader, Anthony has built YouBar into one of the most respected co-manufacturers in the nutritional food industry.

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Entrepreneurial Visionary Founded YouBar and grew it into an industry-leading co-manufacturer
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Published Author Co-author of Custom Nation, published by Simon & Schuster
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Celebrity Dieticians Programme Pioneered a platform for nutrition experts to create branded products
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USC Graduate University of Southern California
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Anthony Flynn
Dennis Flynn

Dennis Flynn

Co-Founder, Vencat Wellness

Dennis Flynn is the Chief Operations Officer at YouBar, where he oversees the operational backbone of one of the most respected nutritional product co-manufacturers in the United States. His leadership ensures that YouBar’s innovation pipeline — from recipe formulation through manufacturing and fulfilment — runs with the precision and consistency that the company’s clients and consumers depend on.

Dennis brings a wellness-oriented mindset to operations, championing processes that prioritise ingredient integrity, quality assurance, and the health-conscious values at the heart of every product YouBar produces. A graduate of Vassar College and the University of Southern California, Dennis combines a rigorous liberal arts foundation with practical operational experience that has been instrumental in scaling the company’s capacity while maintaining the exacting standards that define the better-for-you food industry.

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Operations Leadership Oversees manufacturing, fulfilment, and quality assurance at YouBar
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Wellness-Driven Operations Champions ingredient integrity and health-conscious production standards
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Vassar College & University of Southern California Liberal arts foundation combined with operational expertise
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